ENTRIES CLOSE: Friday 19th September 2014 (SOON!) We need some punchy artwork to make our inaugural event FLY! SOMETHING DIFFERENT – A POP UP EVENT IN LEEDERVILLE Perth Western Australia This event is presented by ETSY Australia and run by volunteers of the ETSY WA Street Team. WHAT IS THE EVENT? SOMETHING DIFFERENT - A pop up event in Leederville –Western Australia Friday night 7th- Sunday 9th November 2014 Friday 5-9pm • Sat & Sun 10-4pm The Leederville Arena (corner of Newcastle and Oxford Streets, Leederville) This INAUGURAL event is a market space made up of 40+ individual artists and makers, all selling their own hand crafted products for their own profit (we are a not for profit event). We are running it as an offline Etsy festival. The focus is to EAT, SHOP, DRINK – To combine these 3 things rather than just focusing solely on the hand crafted goods. We will be attracting those who are after experiencing and enjoying an EVENT rather than exclusively browsing items at a craft market. THE BRIEF Artwork for a poster and flyer for the inaugural event: SOMETHING DIFFERENT – A POP UP RETAIL EVENT IN LEEDERVILLE Posters and postcards will be distributed around Perth. We are hoping to have a series of different cards to ‘collect’ – so more than one artwork may be selected. Any media and style will be accepted as long as a digital version high resolution can be obtained. ESSENTIAL TEXT/INFORMATION A4 (at least) 300dpi CMYK To include a choice of the phrases * Surround yourself with SOMETHING DIFFERENT * SOMETHING DIFFERENT is about to happen * Feast your eyes on SOMETHING DIFFERENT * Discover SOMETHING DIFFERENT Also include the 'sub text' SOMETHING DIFFERENT - A pop up event in Leederville 7-9 November 2014 • Friday 5-9pm • Sat & Sun 10-4pm The Leederville Arena (corner of Newcastle and Oxford Streets, Leederville) Use the orange gingham sample attached – it can be used in any way or form – be creative! We are thinking of a collage or patterned background type look and the quote as a typographic design. We were envisioning an emphasis is on the use of white and shades of orange - the Etsy colours - but feel free to submit artwork that may convince us otherwise. Space for the ETSY logo as well as sponsors logos along the bottom (To be inserted in house) The reverse of the flyer/postcard will be designed in house. You do not need to be a member of ETSY to enter. RESOURCES A Pinterest page has been started with some examples. Available to view HERE: http://www.pinterest.com/fluidink/something-different-artwork-ideas/ An Idea of the Etsy branding and LOOK we want to achieve on the day can be found: <http://etsyroadtrip.tumblr.com/etsyroadtrip/> A sample/mock up of a poster has been pinned to the above pinterest board HERE: http://www.pinterest.com/pin/188095721912179911/ ENTRIES CLOSE: Friday 19th September – late entries will not be considered. To submit your artwork, Please email it to: wa street team [email protected]. Please include 1. your name 2. business name 3. Your location 4. medium resolution version of your artwork, 5. any additional information you would like CONDITIONS OF ENTRY: You will not be financially remunerated for your awesome efforts designs will be judged by WA Etsy street team leaders and captain, as well as ETSY Australia Admins. You will be credited with the artwork on the reverse of the postcard WA street team reserve the right to ask for edits on the artwork as we feel necessary WA street team reserve the right to edit and use the artwork in any location including social media, and as we feel appropriate. All graphics and images must be owned by the designer. If stock imagery has been used, the designer must have purchased or downloaded following strict copywrite guidelines. WA Street Team will not be held responsible for any breach of copywrite. By submitting your artwork, to us, you agree to these conditions. Contact: [email protected] for more information OR Visit http://wastreetteam.weebly.com/ A direct link to this brief in Google Docs can be found HERE: http://bit.ly/1oSpTLg
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